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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Although Adidas because sponsored Uruguayan players bite Suarez while on the network caused no small controversy, but in order to win the World Cup in social media battles , the German company said the move also won a lot of positive response. With every ball, every fighting and every goal, market competition World Cup official sponsors Adidas and Nike among its major competitors has become increasingly intense, they are more used social media to promote their brand. Both companies are under the original capital: Although Adidas since 1970 to become the World Cup sponsor, but Adidas leadership in the football field is being Nike's challenges, especially in the largest of this world sports equipment The company in 2010 after the use of forward-looking social media, which occupy a certain advantage in the market. But the opening of the World Cup in Brazil is destined to become the largest in the history tweeting next sporting event, the social networking site Twitter that the number will be the 2012 London Olympics more than 150 million, so Adidas have a the perfect platform to fight a turnaround. Analysis of studies using the site Tweetchup.com toadidasfootball andnikefootball two accounts show that Nike on some key data to be slightly upper hand, such as it has the largest amount during the event and forwards the most praise. "Although Nike is not the same to the world like Adidas, FIFA put money, but many people think that Nike is the sponsor of the World Cup." Opher Kahane said. He is a marketing think tank company Origami Logic's CEO, the company includes a World Cup sponsor Visa reign, including a number of large brands to provide social media marketing strategy. to become the most talked-about brands, Adidas set up a "newsroom" in Rio de Janeiro's Flamengo soccer club, about 50 ?????????? staff performing real-time online content update, which will including the official World Cup ball - Samba glory Twitter account (created by Adidas). Tom Ramsden is the marketing director of adidas football, he said as many as 80 percent of people watching the World Cup matches will be used during the social media. "For us, social media is a target audience can interact with the key platform, especially young footballer." He said in Tuesday's return to the German headquarters of the meeting. Suarez bite cases However, Adidas publicity is not always under their control, such as Uruguay striker, Liverpool striker Suarez - a key spokesman for Adidas, in Tuesday's game in the Italian Chiellini bite. This subsequently caused an uproar among the public, Adidas will Soares fangs picture made in the Internet, this picture has been viral spread. But as network commentator quickly pointed out, this also allows the brand LOGO got this viral spread. "Do you think Adidas is the advertising for this regret, or triumphant?" Wrote Twitter useraspiringnomads so. Thursday after FIFA's decision to ban Suarez out, Adidas announced that he is no longer used for publicity during the World Cup, but did not show will be its termination. German football this year sales target is $ 2.7 billion, and this needs to promote the World Cup, because of tensions in emerging market currencies and Russia's unstable let i Retro jordans for sale ncome decreased. Compared to 1994 before entering the football field of Nike, Nike reported Thursday deadline to the end of May, Nike's football revenue reached $ 2.3 billion, which allowed the stock rose 3.2 percent. Nike CEO Mark Parker told analysts the same day: "The world's best combination of players and teams, together with our most innovative products and consumer participation through social media layer a new level, this is simply unbeatable. " Of course, this is also the Adidas desired. German software company SAP's data show that Adidas is the official sponsor of the World Cup been hot up, which was referred to the more than 60,007 thousand in social media, compared to Sony's 40,000 times and Coca-Cola 30006 one thousand times. Data also show sponsored by Nike Wayne Rooney and C Lo in the World Cup the first two weeks of discussion is the most players, but after both England and Portugal were eliminated, two of them dropped out of the list. Nike "Like" Kahane marketing experts say, although Adidas on Facebook and Twitter increasingly active performance, the Nike or get more "Like", perhaps this is because Nike put more money into the publicity. US company said business investment in the previous quarter, an increase of 36 percent, which was mainly due to the cost of the World Cup, and investment is expected to grow another 30 percent in the quarter. More and more evidence that this investment has been rewarded: according to data Unruly marketing technology company, Nike's two online advertising attracted 300 million 800 thousand views, the figure is the Adidas ad 3 times. Currently, Nike also provided more than half of the World Cup soccer shoes, and after it issued a statement saying the Brazilian striker Neymar will offer a pair of golden shoes in the knockout stage, the players Facebook status be shared or be praised 1.2 million times. However, the current players wearing Adidas sneakers scored more goals. Top scorers in the first row of Neymar scored four goals, and he tied the Argentine Lionel Messi and Germany's Thomas? Mueller are from Adidas sponsorship. In addition, adidas Twitter account, game ball "Samba Glory" has been attracted to the more than two million fans, and continue to be the promotion and publicity:? Samba glory together Farrell Williams Tweets and France's controversial goal against Honduras, both total harvest of 200 million of the transfer amount and praise. "Samba is our current apple of glory." Ramsden Adidas marketing director to such praise. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)is the classic of retro Adidas running shoes, and EQT Support is well known to shoe fans. With this new version of Primeknit upper build, is the old shoe character, with the new technology. Black and white with bright, also in recent years is the most mainstream color matching technique, followed by a red stripe is the punchline. in memory of James · transformation harden college like butterfly will be officially launched, Adidas Harden Vol.1 "day magic halberd" Fear the color Fork. As the Arizona State (hereinafter referred to as ASU) and magic team in the history of the most beautiful, one of the most influential player, H jordans on sale mens arden can contribute 19 points in the two season as part of the midfield, 5.4 rebounds and 3.7 assists, so well, that he left his team in the exploits of thin thick and heavy in colours. A pen. Meanwhile, harden's No. 13 shirt is now hanging over the school hall in honor of its contribution to the university. Phoenix Harden Vol.1 "day magic Trident" color inspiration from the ASU site where the distinctive bold color design symbolizes the desert and the local sun, also symbolizes the ASU team culture, the rods dominate the game, the opponent is terrified of the devil arms surrender. The use of fabric uppers pure black cover, in support of the vamp, shoe lining, three bars and personal Logo is used to harden the distinctive bright yellow collocation, the meaning is to pay tribute to the Arizona State University with golden yellow jersey. : "from the moment I decided to join the ASU, I was determined to put all my energy into the team and give all of my energy.". At the same time, the decision is also starting point I grew up as a real man, "James explained" I could, when I first left school to participate in the draft, but I think he is not mature enough, also need to continue to hone their own. At that time, the school helped me selflessly, and I decided to repay them with my most sincere love and gratitude." 2009, the sophomore season, won the ACC in the Pacific League player of the year award this year, with the rookie third harden entered NBA, such a great achievement will let him in the devils and even the whole Arizona State University has a place in history. Harden Vol. 1 "day of magic halberd" color will be on March 4th in Adidas official website shelves, priced at $140. recent NEW BALANCE joint Singapore LIMITED EDT tide shop launched M577BST Vault limited running shoes. The use of black and gray color Singapore tide shop, local leather crocodile embossed and metal coating production, defined by the New Balance UK factory, with bag type dust bag. 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May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 Retro Running Shoes New Balance M998CSU Made in USA new color design, Y-3 PureBOOST new Triple Black color officially shelves review on an article: New Balance M998CSU Made in USA new color design next article: Y-3 PureBOOST new Triple Black color officially shelves9 1 ~9 on day 3 of the fifth YOHOOD global trend of Carnival and trend of new goods festival will visit the Shanghai World Expo exhibition hall, set off a global carnival. As everyone knows is that in today's trend, has become an indispensable element of the main shoes. This year, YOHO YOHOOD20017 will bring you! In the combination of knowledge and entertainment in a shoes shoes enthusiasts, elaborate games and major brand new shoes are waiting for you! Do not miss Oh! NIKE AIR FORECE & amp; 1 detonated hip-hop; basketball culture adidas Neo stunning holographic vision booth adidas Neo in the tide of the carnival outside the booth, with LED full screen wall, the booth is divided into four regions, the first region of the entrance "City Shuttle, triangle skateboard sliding simulation, youth to experience in the city streets wanton gliding carefree feeling; in the" Creative Park ", young people in a powerful and unconstrained style electronic graffiti on the wall, with unlimited creativity; in" the figure effect ", the boys jump in the light wave in front of the wall, wanton dancing, transfer belongs to their youth and vitality; to build the scramjet visual experience" holographic vision ", through the holographic projection display every detail of adidas Neo flagship shoes cloudfoam ULTIMATE. The site will also be in the IMAX stage staged Adidas Neo 2017 series of autumn and winter fashion show and the launch of the ULTIMATE X Zheng Kai Limited Edition Gift box. JORDAN ART OF FLIGHT to fly YOHOOD presents special topic space The JORDAN brand will jointly known as "Nike encyclopedia" Nike Archives (DNA) sector, for the first time many selected AIR JORDAN 1 related historical collections, by the person in charge from the global headquarters to meet with consumers Chinese. The audience a chance to enjoy the famous JORDAN AJ1 sneaker collectors collection: Fragment Design X Air Jordan and many other shoes sold. Wearing JORDAN equipment to the scene, will also have the opportunity to be invited to visit the mysterious 2 floor space, more wonderful links and mysterious guests will be announced one by one in YOHOOD event. A new member of the JORDAN family AIR JORDAN 1 RETRO HIGH FLYKNIT YOHOOD this year will be the first landing site. 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